Green Building Today

I was driving in my truck today and got to thinking about "Green Building". Though I appreciate the concept and the ideas placed behind Green Building, I sometimes wonder if it has already gone the way of "Quality Built" or "Build with Quality".

Don't get me wrong, we use many green building concepts right now, energy efficient windows, upgraded insulation packages, 90% efficiency furnaces, we don't use tankless water heaters, but we do install a recirc line in the house so that you don't have to waste a ton of water while you wait for hot water every time you turn on a faucet or shower. I just can't help but wonder if we have already shifted into paying more attention to getting our "certifications" or labels that state that this house is green certified rather than paying attention to what is most important for the homeowner and how can we best use our abilities to produce a high quality (there's that word again) home.

I guess I just don't want the concept of Green Building to become just another huge marketing plan. I would rather we just build better homes. That's enough negativity for one day.